Yes, we use ‘parfum’. No, it’s not what you think!

We’re sometimes asked about the ingredient listed on our labels and website as “natural parfum.” 
It’s a great question because we know the word parfum can sound like a synthetic fragrance or even a harsh chemical. 
But in fact, it’s neither. Here’s why we use it. 

What is natural parfum? 

The ingredient we list as natural parfum is actually a specialised natural preservative called Naticide. 
Naticide is made from fractionated essential oils — that means certain components of natural essential oils are carefully separated and blended to create a mild, highly effective way to protect skincare products from spoilage. 

It helps keep our products safe to use, free from harmful bacteria and mould, while remaining gentle on your skin. 

Why does it say parfum on the label? 

You won’t see the word “Naticide” listed on our packaging. That’s because Naticide is a trade name, and cosmetic labelling rules require us to use its official INCI (International Nomenclature of Cosmetic Ingredients) name — which is simply: parfum. 

We add the word natural to clarify that we’re not using a synthetic fragrance or chemical perfume — what we use is a natural, plant-derived preservative. 

So: 
✅ Not a synthetic fragrance 
✅ Not a chemical perfume 
✅ A natural preservative made from essential oil fractions 

Why not use a cheaper preservative? 

Many skincare brands in New Zealand don’t use Naticide because of its cost — it’s like liquid gold in the formulation world. 
It’s much more expensive than synthetic preservatives, which is why you don’t see it often in mass-produced products. 

But at Nature Body, we choose Naticide because it aligns with our philosophy: 
🌿 100% natural 
🌿 Gentle on sensitive skin 
🌿 No unnecessary synthetic chemicals 
🌿 Safer for people and the planet 

For us, it’s worth the investment to create products that are both effective and as natural as possible. 

Still have questions? 

We love it when customers ask what goes into our products — it shows you care just as much as we do about what you put on your skin. 

If you’d like to know more, feel free to get in touch or check out our FAQ page for more on our ingredients and how we make our products.